Case Studies
Brand Development
Client: Media Company Steeped in Print
Initial Status: The company needed to expanded past the print only platform to encorporate web-based and moblie offerings for a new media brand.
Solution: We teamed with ownership to create a new cross-platform media brand addressing the classifieds, apartment rental, coupon-deal, and restaurant market segments.
Results: We lead the creative groups to develop powerful and effective web site and mobile applications. The print magazine line flowed seemlessly into the newer technologies. After the project was delivered, our team developed and implemented the marketing and sales intiatives required to deliver a functioning and profitable service line within six months of inception.
Conflict Management-Training
Client: Regional Correction Facility
Initial Status: We were tasked to develop and produce sustainable training directives to guide all current officers and those to follow in deescalating inmate violence and conflict resolution.
Solution: We teamed with ownership to create a new cross-platform media brand addressing the classifieds, apartment rental, coupon & deal, and restaurant market segments.
Results: Utilizing sound psychological principles and proven deesclation methods a training module was created. A formal training program was implemented. Incident of on-the-job injury was reduced. Later, this same body of work was adapted to business sales environments; with the end-goal to develop outside sales staff skills in dealing with difficult customer support/service environments.
Customer Base Campaign
Client: European Travel and Leisure Club
Initial Status: Their company had saturated market presence and needed to grow their customer base.
Solution: Through research and exhaustive deliberation it was determined that the United States respresented the company's best prospect for activity, expansaion, and revenue growth.
Results: A strategoc partnership was forged and a North American corporation was formed with the mandate to replicate their western European benchmarks.
Employee Tracking
Client: Two National Recruiting Agencies
Initial Status: Both firms shared staffing workloads with identical clients; often overlapping candidate placements. Revenue was unnecessarily lost and time wasted inefficiently serving identical needs.
Solution: After defining company roles and building efficiencies into the antiquated employee tracking processes's, a software program was created to service both company's needs.
Results: A SQL based architecture was mapped out and solution delivered in thirty days. All candidates were processed through a common application, carried through the entire hiring process and archived appropriately at the conclusion of the hiring process. Each company maintained proprietary control over their candidate's personal information.
Franchise Deployment
Client: A Southeast Media Company
Initial Status: A Dallas franchisee of a Florida base company continued supplementing the operation with revenue from other companies they owned.
Solution: We analyzed the debt structure, operational expenses, sales strategies and distribution channels. It was immediately determined that the publication was inappropriately priced for the market.
Results: The sales methods were discarded and replaced by a market responsive model. After much deliberation with the Franchisee, it was mutually agreed that the business was not a good fit for the ownership's long-term financial goals. The publication was ultimately sold to a new Franchisee with more experience and passion for marketing and media.
Hiring Workflow
Client: Mid-Sized Restaurant Group
Initial Status: The company had long ago outgrown their rudimentary hiring processes. Success had outstripped their ability to efficiently staff growing concepts.
Solution: In addition to providing recruiting services, a training manual and interview guide for unit-level General Managers was created and deployed.
Results: Unit-level hires were processed on the company's web site (candidate tracking software) and carried through the hiring process by the General Manager. This freed up the corporate staff to focus more on quality control and brand expansion.
Human Capital Initiative
Client: A Small Startup Recruiting Firm
Initial Status: The search firm's business strategies and workflow were rudimentary and inadequate to survive the market they hoped to thrive in.
Solution: This project demanded an excessive commitment to prepare the ownership for success. Complete project management and coaching were required in the areas of: sales, marketing, client/candidate research and acquisition, accounting, taxes, data management, projections, customer service and networking.
Results: The company began billing for services and thrives to this day--doing business with marquee company's throughout North American.
Human Resource Management
Client: A substantial restaurant group based in the Southwest
Initial Status: The company recently purchased two existing restaurant brands. The respective restaurant chains were successful but lacked the cohesive hiring processes and corporate polish to function together, and integrate with the parent company.
Solution: We drafted a recruiting training manual and procedural policies for the Regional Managers unit General Managers to implement. Company benchmarks for success were set to exceed peer performance in their units' market segment.
Results: The regions hiring efforts cohesively worked; sharing inter-company employment opportunities and candidate placements. The company's job vacancy rates plummeted and have remained at historic lows.
Initiative Deployment
Client: Regional Publishing Company
Initial Status: A publishing firm intending to expanded operations to include short-run digital printing.
Solution: The company's production model was retooled to facilitate made-to-order publishing services as job orders came in. Integration of a RIP Server into their network environment was required. Security, job process, server management, and training were also required.
Results: The printing operation was absorbed into the local market to fulfill short-run and specialty printing needs. The operation also serviced a number of international needs as an on-demand affiliate print resource.
IT Integration
Client: European Travel and Leisure Club
Initial Status: Their company had saturated market presence and needed to grow their customer base.
Solution: Through research and exhaustive deliberation it was determined that the United States respresented the company's best prospect for activity, expansaion, and revenue growth.
Results: A strategoc partnership was forged and a North American corporation was formed with the mandate to replicate their western European benchmarks.
Marketing Delivery Platform
Client: A European Digital Marketing Company
Initial Status: An internet marketing company focused on game-of-skill and sweepstakes marketing models desired expansion into the North American marketplace.
Solution: A new corporation was formed, methodologies were developed and game-of-skill offerings were built. Sales began.
Results: A working partnership was forged to butress mutual marketing efforts, improve sales results and share in revenue streams.
Marketing Support
Client: A Texas Based Healthy Meals Company
Initial Status: At the time of service, the company was only two years old. It was successful with a small client base, but struggled to create a brand and marketing strategy to grow sales.
Solution: We teamed with the ownership to create the company's new brand. Email marketing, web site construction and public relations initiatives were developed and implemented.
Results: The company's client base doubled.
Multi-Market Customer Delivery
Client: A Midwestern Media Company
Initial Status: The company possessed years of media experience, except in its new market segment. The company was expanding into the coupon marketing space. Seven cities had been prepared for growth. Branding and the means of distribution remained unattended.
Solution: Instead of replicating the competition's branding model, each market possessed its own market image. Web site, print production, marketing and sales strategies were developed and deployed.
Results: The first city web site was launched and print publication was delivered through the free market retail model within six month's of the project's launch.
Organizational Restructuring
Client: A Multi-Property Rental Real Estate Company
Initial Status: The company was owned and managed by Chinese investors. Their great strength resided in the day-to-day work ethic. Their weakness was the lack of assimilation to the North American rental market.
Solution: The current operations model was discarded. This project required new sales, marketing, customer service, maintenance processing, turn-over reconfiguration, collections initiatives and employee retention efforts.
Results: 4 out of 5 years we yielded 100% occupancy at market rates. Turn-over difficulties were eliminated. Employee satisfaction was at the highest in their North American history.
Sales & Delivery Collaboration
Client: Residential Real Estate Team
Initial Status: A successful real estate group wanted to offer their own real estate monthly magazine listing service to their clients.
Solution: We created, produced the monthly magazine and sold advertising to affiliate companies; without client engagement.: marketing, sales, production, design, delivery, distribution, billing and customer service.
Results: The company improved their market presence, raising awareness as a premium service provider. The web site marketed seamlessly alongside print.
Service Fulfillment
Client: Apartment Locator Company
Initial Status: The company service model utilized traditional and slow-paced show-and-tell sales methodologies to sell their service to the renter shopping for their next apartment.
Solution: An apartment listing web site was produced. Site browsing and unit selection processes were established to streamline the decision-making experience for the renter. Client contracting strategies were also improved to provide for greater selection.
Results: The company successfully launched and benefited with increased apartment listings and more efficient closing times.
Staff Management Systems
Client: Companion Care Company
Initial Status: The company's marketing strategies and staff management systems were inefficient and ineffective.
Solution: Their word-of-mouth marketing strategy was augmented with directed efforts towards the target client base: informative web site was built, print marketing material was produced, and outreach program was implemented. The staff management was literally taken from spiral notebook to scheduling software, web-based time sheets, caregiver evaluations and follow up, employee handbook development and quality control best practices to ensure benchmarks would be met.
Results: Increased customer satisfaction and improved job satisfaction.
Strategic Partnership Platform
Client: Moving Company
Initial Status: The company's sales had remained stagnant for an extended period in a saturated marketplace.
Solution: Working with the ownership, a strategic partnership program with an affiliate company was created. Outreach and directed marketing campaigns were deployed.
Results: Sales increased and market presence vastly improved.